Carl R. Rogers The Founding Father Of Person Centered...

Carl R. Rogers is known as the founding father of person-centered therapy. He was born in Oak Park, Illinois, in 1902 to a devoted Christian and a civil engineer (Rogers, Kirschenbaum, Land, 2001). In 1922 Rogers began to doubt his religious teaching from early on in life, he sought a more liberal education at the Union Theological Seminary (Rogers, Kirschenbaum, Land, 2001). After two years he left to attend Columbia University to study clinical and education psychology. Rogers went on to write four major books: The Clinical Treatment of the Problem Child (1939), Counseling and Psychotherapy: New Concepts in Practice (1942), Client-Centered Therapy (1951), and Psychotherapy and Personality (Rogers Dymond, 1954) (Walsh, 2010; Patterson, 2007). Carl R. Rogers constructed the person-centered theory by his influences of Elizabeth Davis and Frederick Allen who studied under Jessie Taft as well as Otto Rank and John Dewey (Patterson, 2007; Walsh, 2010). Influenced by Jessie Taft, Roge rs adopted an optimistic view of people, individuals are capable of recreating themselves and are not the end products of their past (Patterson, 2007; Walsh, 2010). Otto Rank advocated that treatment of a client be centered around that client and that therapist be more emotionally involved within the process. Third Rogers was influenced by John Dewey who helped him understand and develop his position that self-actualized people live in harmony rather then conflict (Patterson, 2007; Walsh,Show MoreRelatedA Person Centered Theory By Carl R. Rogers1584 Words   |  7 PagesPerson-Centered Theory Carl R. Rogers is known as the founding father of person-centered therapy. He was born in Oak Park, Illinois, in 1902 to a devoted Christian and a civil engineer (Rogers, Kirschenbaum, Land, 2001). In 1922 Rogers began to doubt his religious teaching from early on in life, he sought a more liberal education at the Union Theological Seminary (Rogers, Kirschenbaum, Land, 2001). After two years he left to attend Columbia University to study clinical and education psychologyRead MoreDeveloping Management Skills404131 Words   |  1617 Pages978-0-13-612100-8 1. Management—-Study and teaching. 2. Management—Problems, exercises, etc. Kim S. II. Title. HD30.4.W46 2011 658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4 5 6 7 INTERPERSONALRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOther Personality Traits Relevant to OB 139 x CONTENTS Values 144 The Importance of Values 144 †¢ Terminal versus Instrumental Values 144 †¢ Generational Values 145 Linking an Individual’s Personality and Values to the Workplace 148 Person–Job Fit 148 †¢ Person–Organization Fit 150 International Values 150 Summary and Implications for Managers 154 S A L Self-Assessment Library Am I a Narcissist? 132 Myth or Science? Personality Predicts the Performance of Entrepreneurs 142 glOBalizationRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesin the International Systems of Law in the Twentieth Century †¢ Jean H. Quataert 116 5 The Impact of the Two World Wars in a Century of Violence †¢ John H. Morrow Jr. 161 6 Locating the United States in Twentieth-Century World History †¢ Carl J. Guarneri 213 7 The Technopolitics of Cold War: Toward a Transregional Perspective †¢ Gabrielle Hecht and Paul N. Edwards 271 8 A Century of Environmental Transitions †¢ Richard P. Tucker 315 About the Contributors †¢ 343

A Model Marketing Communications Program for The North Face Case Study

Essays on A Model Marketing Communications Program for The North Face Case Study The paper "A Model Marketing Communications Program for The North Face" is a perfect example of a case study on marketing. This paper will present a basic marketing communications model, which is applied to The North Face, a well-known retailer of adventure sports apparel and equipment. The North Face was selected for this exercise because of its unique product mix; the company has traditionally focused on a specific niche – climbing, snow sports, hiking, and expedition enthusiasts – but can expand into the larger sportswear market, where the label is already popular.Company BackgroundThe company is named â€Å"for the coldest, most unforgiving side of a mountain†, according to The North Face website (â€Å"Our Story†, 2009), which also notes the irony that the original idea was formed in the noticeably un-mountainous North Beach neighborhood of San Francisco. The company’s founders were hiking enthusiasts, and so their original focus was on retail hiking and mountaineering equipment. The North Face enhanced its brand reputation throughout the 1970s by sponsoring mountaineering expeditions and expanded into ski wear and equipment during the 1980s. Since then, the company has gradually increased its product range into clothing and footwear as well.The North Face operates several dozen retail stores throughout North America and Europe and has several hundred authorized vendors worldwide. The company is strongly committed to Internet sales and maintains a number of websites; in 2006, The North Face acquired Virgin.net’s winter sports channel and has since aimed to achieve a 50-50 balance between the Internet and traditional marketing efforts. (â€Å"The North Face looks to move half its marketing budget online†, 2006) This Internet focus will naturally be a significant component of the proposed marketing communications model.Step One: Identifying a Target AudienceThe most effective way to identify a target audience is to clearly define the market segments into which the company’s products fit, or in other words, develop a clear profile of the company’s existing customers. Market segments can either be observable or unobservable, and either general or product-specific. Observable general factors such as cultural, demographic, and economic characteristics along with product-specific factors such as purchasing behavior can be measured (Wedel Kamakura, 2000: 7); from the changing values of these in response to different products and methods of presentation, the unobservable factors of values, lifestyle, personalities, and intentions of the customer base can be inferred, and a typical customer profile developed.The typical North Face customer could be described in these terms:Physically active – enjoy outdoor activities.Fairly young – certainly below retirement age, and likely between the ages of 18 and 45.Middle-class income or higher – have resources to spend o n leisure and recreation.Environmentally-conscious.Socially-conscious.More brand- and quality-oriented than price-oriented.

Impact of Event on Society-Free-Samples-Myassignmenthelp.com

Question: Discuss how event can have a huge impact on a society. Answer: Arranging an event can have a huge impact on a society. Arranging events can be considered as a positive as well as a negative factor. Events can be in many forms that contribute to changing the economic condition of a society. The particular essay sheds light on the different type of events and the manner in which they affect the lives of the people living in a society. With the organising of an event, the economic condition of a society changes drastically. The essay focuses on Rio de Janeiro and the impact that events industry have in the region. The unique features of every event are analysed and the significance it brings about in the economy of Rio de Janeiro is also portrayed in the essay. In order to organise an event, an event manager needs to be aware of the different types of events that exist and the ways to manage them. Framework for each event is different from the other and as a result analysis is required for identifying the difference. Mega event: According to Getz and Getz (2017), mega-events are the international events that gain huge popularity among the people. This is a popular form of event and the global attention it receives makes it a huge success among the people of a country. An example of a mega event can be the Fifa World Cup or Olympics that are staged by different countries every four years. It helps in attracting people from various countries thereby, affecting the economy in both positive as well negative manners. Hallmark event: This type of events is the fair and cultural events that are staged in a foreign country. The fairs visit various countries in order to promote the culture of that particular country. Moreover, the country fair organised by the Government can also be considered as this type of events. These events do not cause many economic fluctuations. Community event: Community events are organised in order to mark special occasions. These types of events take place within the community in order to celebrate a special day or mark a memorandum. The examples include events in Times Square during Christmas or gatherings of romantic couples during Valentines Day. These events are arranged spontaneously in order to make the day memorable. Business event: Business events refer to the formal business arrangements that are organised by a company. The main purpose of these events is to identify similar organisations in the society and provides a change of atmosphere from work. Browning et al. (2016) stated that such arrangements need to be done keeping in mind the financial position of the companies. Cultural event: This is considered to be a traditional form of event. During this event, the cultural heritage of a country is brought about and people tend to understand the tradition of the country. It can be arranged by the people living in a society or by the Government of a country in order to maintain the cultural trends of the country. As observed by Bowdin et al. (2011) arranging the different types of events require proper analysis of the events and its requirements. Hence, it can be said that event industry plays a vital role in arranging these events and ensuring that these are managed in an effective manner. The requirements of every event are different from one another and hence proper care need to be undertaken in order to categorise the events. Events industry helps in calculating the financial costs required for organising these events. As stated by Goldpatt (2014) the organising of the Fifa World Cup in 2014 had a huge impact on the economic condition of Brazil. The event industry of Rio de Janeiro had to predict the costs and the demand and supply of resorts in the country. However, the skilful manner in which the events were arranged suggested the need for such events industry in the market. In this regard, the impact of the events in different sectors of a country or region can be analysed. Regional economic development: As mentioned earlier, the staging of the Fifa World Cup in 2014, had a huge negative impact on the economy and population of Rio de Janeiro and Brazil. This is because people from all around the world visited the country to witness the events and most of them ended up in the country. Apart from this hosting such a global event proved to be too much expensive for a country in which part of a community is underdeveloped. Regional social/cultural development: According to Page and Connell (2014), one of the positives that events have is the development of communication among the people of various regions. This helps in understanding the various cultures that are involved in the world and helps people develop interests in these cultures. In the case of Rio de Janiero, arranging a fair from India can help the people understand the Indian culture. Regional environmental development: Robertson (2013) opined that events can disrupt the sustainability of a country. This is mainly because of the fact that it creates pollution that affects the environment of a society. However, it also helps in developing proper infrastructure such transportation mode. Particular emphasis is given to the development of the roads in order to create a good impression among the people visiting the country. In the case of Rio de Janeiro, the arrangement of the Fifa World Cup led to a negative effect on the environment but at the same time helped in developing the infrastructure of the country. Thus, it can be concluded that the events need to be organised keeping in mind the advantages and disadvantages it causes to the society. In the case of Rio de Janeiro, the fact that the country is developing makes it difficult to arrange mega-events. Although such a mega event has been arranged by the country, the fact that it caused a huge economic drainage cannot be overlooked. Thus, it is the responsibility of the events industry and the Government to make proper assessments before planning an event. References Bowdin, G.A., McDonald, I., Allen, J. and O'Toole, W., 2011.Events management. Oxford: Butterworth-Heinemann. Browning, G., O'Toole, W., Allen, J., Harris, R. and McDonnell, I., 2016.Events management. Routledge. Getz, D. and Getz, D., 2017. Event management event tourism. Pearson Goldpatt, J.J., 2014.Special events: Event leadership for a new world. John Wiley Sons. Page, S. and Connell, J. eds., 2014.The Routledge handbook of events. Routledge. Robertson, M., 2013.Events and festivals: current trends and issues. Routledge.

The Chemical Engineer Essay Example For Students

The Chemical Engineer Essay What exactly is a chemical engineer? Many would say that it is simply a chemist who builds things or an engineer who makes chemicals. However, neither of these statements is completely true. The term chemical engineer is not meant to actually describe what it is a chemical engineer does, but to describe what sets it apart from the other branches of engineering: civil, mechanical, and electrical. On average, chemical engineers are numerically the smallest but also the highest paid. It is not a profession the must dwell on the past for comfort and support, for its greatest accomplishments are still yet to come. Chemical engineering, a prominent and growing career, requires a detailed understanding of the how and why chemical processes work and also how they can be further improved. To develop new improvised methods for these processes to function more useful and economical, a chemical engineer uses theories and laws of chemistry. They are, however, often referred to as the universal en gineer because they must not only have a broad knowledge of chemistry and physics but also of mechanical and electrical engineering. The Industrial Revolution sparked a new curiosity and need for chemical engineering. In order for certain industries to sustain growth, the production of chemicals became of great importance, especially sulfuric acid. In attempts to improve the process of making this chemical, much time, money and effort was put into it. By this, the slightest savings led to large profits because of the vast quantities of sulfuric acid consumed by industries (Pafko, Setting Stage). To create the much needed sulfuric acid, a long used and little understood method was used, the lead-chamber method. During this process, one of the main ingredients, nitrate, was often mostly lost into the environment. Because nitrate must be imported, and the process used so much of it, it became very costly. Improvement was needed in order for sulfuric acid to be made at a much lower cost , since it was so widely used (Pafko, Setting Stage). We will write a custom essay on The Chemical Engineer specifically for you for only $16.38 $13.9/page Order now In the late 1800s, Americans became fascinated with news that was coming over from across the Atlantic. Though it was not the advancements in the chemical engineering field that so interested them, it was the news of a serial killer Jack the Ripper. It seamed as though the surfacing of chemical engineering would just slip by unnoticed. However, the outline for the chemical engineering profession was laid out and fully recognized and appreciated by a select few (Pafko, Setting Stage). Lewis Norton, a professor at the Massachusetts Institute of Technology (MIT) first initiated the first four-year bachelor program in chemical engineering. It was called Course X (ten). Shortly after, Tulane University and the University of Pennsylvania began their own four-year programs. Chemistry departments began to see that there was a need for a profession that could apply all of the knowledge of chemistry gained throughout the last hundred years to fulfilling the needs of the emerging industries. With this in mind they began to teach their students a combination of mechanical engineering and chemical industry, with the emphasis on engineering, resulting in the category of chemical engineering. MIT gained an independent chemical engineering department in 1920 (Pafko, Setting Stage). With more and more competition between major manufacturers arising, chemical plants strived for low costing and mass-producing methods was becoming important. Chemical plants needed to be optimized. This called for things such as: continuously operating reactors, recycling and recovery of non-reacted reactants, and cost effective purification of products. With these new advancements chemical engineers were now called for plumbing systems (for which traditional chemists were unprepared) and detailed chemistry knowledge (unbeknownst to mechanical engineers). These new chemical engineers were capable of designing and operating the increasingly complex chemical operations that were rapidly coming out (Pafko, Setting Stage). .uf52ed505cdab0164c30b6b47f8ead47c , .uf52ed505cdab0164c30b6b47f8ead47c .postImageUrl , .uf52ed505cdab0164c30b6b47f8ead47c .centered-text-area { min-height: 80px; position: relative; } .uf52ed505cdab0164c30b6b47f8ead47c , .uf52ed505cdab0164c30b6b47f8ead47c:hover , .uf52ed505cdab0164c30b6b47f8ead47c:visited , .uf52ed505cdab0164c30b6b47f8ead47c:active { border:0!important; } .uf52ed505cdab0164c30b6b47f8ead47c .clearfix:after { content: ""; display: table; clear: both; } .uf52ed505cdab0164c30b6b47f8ead47c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf52ed505cdab0164c30b6b47f8ead47c:active , .uf52ed505cdab0164c30b6b47f8ead47c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf52ed505cdab0164c30b6b47f8ead47c .centered-text-area { width: 100%; position: relative ; } .uf52ed505cdab0164c30b6b47f8ead47c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf52ed505cdab0164c30b6b47f8ead47c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf52ed505cdab0164c30b6b47f8ead47c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf52ed505cdab0164c30b6b47f8ead47c:hover .ctaButton { background-color: #34495E!important; } .uf52ed505cdab0164c30b6b47f8ead47c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf52ed505cdab0164c30b6b47f8ead47c .uf52ed505cdab0164c30b6b47f8ead47c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf52ed505cdab0164c30b6b47f8ead47c:after { content: ""; display: block; clear: both; } READ: Ezra Pound and T. S. Eliot on Modernism EssayIn the late 1800s, George E. Davis, an industrial Alkali inspector from Manchester England, presented a series of twelve lectures on the operation of chemical processes, which later became known as unit operations. It was these twelve lectures that sparked the interest as chemical engineering as a profession. Davis published handbook of Chemical Engineering which later had a second edition. He stresses the value of large-scale experimentation, safety practices, and a unit operation approach.